Emblaze Ltd (LSE:BLZ)                             
                         ('Emblaze' or 'the Company')                          
                  EMBLAZE NOTIFIES MICROSOFT OF INFRINGEMENT                   
                               OF EMBLAZE PATENT                               
Ra'anana, Israel, 10 February 2010: Emblaze Ltd. has notified Microsoft
Corporation ("Microsoft") that Microsoft's IIS Smooth Streaming system
infringes Emblaze's U.S. patent for media streaming technology.
Emblaze has been developing media streaming technology for over a decade and
first unveiled its technology to the public in a live video streaming broadcast
from the White House during Easter, 1998.
Emblaze's Live Streaming technology allows users to send live or pre-recorded
audio and video to other devices, saves on data traffic, does not require
devoted streaming servers, and allows reliable streaming even through
firewalls. This technology will be used in the First ELSE#, a new mobile device
recently unveiled by ELSE# Ltd., an Emblaze subsidiary.
Emblaze's notice to Microsoft includes an offer to license Microsoft under
Emblaze's patented technology. The notice requires Microsoft to respond by 15
March, 2010.
This notice to Microsoft follows an Emblaze notice to Apple Inc. ("Apple") that
the same patent is infringed by Apple's HTTP Live Streaming Application
intended for use in Apple's iPhone, iPod Touch and iPad devices as well as in
Apple's Mac OS X Snow Leopard operating system.  The notice to Apple also
offered a license under Emblaze's technology.
Naftali Shani, Chairman of Emblaze, said: "Emblaze has made substantial
investment into research and development to build a rich portfolio of
intellectual property over many years. While we are happy to license our
technology to third parties, we will vigorously defend our rights and our
competitive position".
 

Enquiries:                                               
Jonathan Shillington, Alistair Scott                +44 (0) 20 7932 1850
Grayling                                                 
                                                         
 
About Emblaze  
Emblaze Ltd is a group of technology companies addressing both growth and
innovation activities thus combining the stability of "bread and butter" mature
technology enterprises with "high-risk / high-reward" investments in
innovation.
Our Growth arm includes Formula Systems (NASDAQ: FORTY and TASE: FORT), which
harbors the following subsidiaries: Magic Software Enterprises Ltd. (NASDAQ &
TASE: MGIC) develops, markets and supports composite application development
and deployment platforms with a service-oriented architecture (SOA), including
application integration and business process management (BPM), with existing
and legacy systems;  Matrix IT Ltd. (TASE: MTRX) is one of Israel's leading
integration and information technology services companies, active in four
principal areas: software solutions and services, software products,
infrastructure solutions and hardware products, and training and assimilation.;
Sapiens International Corporation N.V. (NASDAQ & TASE: SPNS) is a provider of
IT solutions that modernize business processes to enable insurance and other
companies to quickly adapt to changes.
Our Innovation arm includes ELSE Ltd. (formerly Emblaze Mobile), a design house
for cutting-edge mobile technology; EMOZE, a provider of Push Email and
synchronisation technology for mobile devices; and ZONE-IP (Emblaze V CON), a
provider of wireless video communications technologies and conferencing
solutions for operators and enterprise markets over IP networks.
The Emblaze Group is traded on the London Stock Exchange (LSE: BLZ) since 1996.
www.Emblaze.com
 
IIS Smooth Streaming is a proprietary name of Microsoft Corporation
Apple, iPhone and iPod Touch, iPad and Mac OS X Snow Leopard are proprietary
names of Apple Inc

END